Thursday, April 2, 2009

The Peak Of Bling

Another beautiful building gracing my bicycle ride on Franklin Blvd. This shop's on the corner of 47th:



This whole corner exudes to the pedestrian or bicyclist, "Back Off." On each of the four corners at this intersection there's this tire shop, a gas station, an auto parts store, and the Campbell Soup plant. Autopia and processed foods...can't get more American than that. Even still, there are usually a surprising number of pedestrians here, but only because the gas station corner all the way to Martin Luther King Jr. has become the premier marketplace for scores of Mexican day laborers looking for jobs. At the height of the housing boom there used to be, easily, two hundred men lined up waiting for employment. Nowadays there are twenty. But I digress.

There's not much I really have to say about this building; shops are shops and we all need them so it's not the building that bugs the shit out of me. Nor is it the Hummer getting new tires (although I find it interesting that on the day I brought the camera there would be two SUVs to hammer home all my former talking points). Nor is it the lady in the Tahoe who easily spent $3500 for her rims and tires (probably back in '06 at the peak of bling) and who's likely a few months behind on her SMUD bill or personalized CitiBank card...you know, the card you can customize to showcase to merchants what you stand for. The customized card that's as unique as you are, with pictures of balloons, butterflies, shih tzus, chartreux cats or other such bullshit. But I digress.

No. What bugs me is that Good Year banner -- "Welcome Race Fans."

Why would that be there? On that corner? It's seventy three and a half miles from the nearest NASCAR track in Sonoma. What does being a race fan have to do with low profile tires and pimped out rims?

I'll tell you what it means. It has everything to do with how these assholes drive on Franklin Blvd., thinking this four lane road is Martinsville Speedway. Yeah. That's it. Black guys in Escalades pull out of USA Wheel & Tire and suddenly think they're the fourth African American NASCAR driver. I mean, what better way can there possibly be to tell the world (actually, to tell South Sacramento) that you got rims than a high speed acceleration through the Florin intersection? It's also not lost on white guys speeding out in their jacked-up F350's with mudders, like there are bogs out there on Franklin Blvd. Shut it down, Bruno.

Think that lady is a "race fan?" She must be if she's buying Good Year tires, no?

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